A new report from CodeGuard has found that 78.8 percent of small business website owners are using WordPress as their content management system (CMS). So, what gives? Why does WordPress dominate the market and why should you make the switch to a WordPress website?
1. Make the edits yourself!
Do you currently have a CMS for your website? If you don’t, you will save significant amounts of time and money by making the switch. In the old days your website administrator would download all of the current code for a page, make any edits that were needed, and then re-upload the entire code to your website servers writing over the old page. Often, these edits had to be sent to your website designer or developer to accomplish.
Now, with WordPress, you log-in to an administrator area and make any edits that you need with an interface that is as simple to use as Word.
2. It’s open source
WordPress is not owned by a company, it was developed as open source software like OpenOffice. Because it wasn’t developed as a software as a service (SAAS), you don’t have to worry about the company dissolving and not being able to access your CMS. That being said, the developers who started WordPress have been working on it for 12 years (along with a worldwide network of contributors), so it’s likely that there will continue to be improvements on an ongoing basis. .
3. Plug-in’s allow you to do almost anything
Remember that WordPress is open source? There are tons of other benefits that you get as a result. The most important one is the thousands of plug-ins that have been created and you can add them to your website!
Want to add a store to your website? There are hundreds of options to choose from. Need a contact form? Just choose the one that works best for you!
4. No costly software subscription
Another benefit of open source is that there’s no software to pay for.
5. SEO friendly
Just having a website isn’t enough these days. Unless you have all the business you can handle (which is highly unlikely), you are competing for new customers. WordPress makes it easy to optimize your website for search engines, so that your website gets seen when potential customers are looking for businesses like yours.
If you haven’t migrated your website to a CMS, we definitely think you should opt for a website built on WordPress. It’s flexibility and ease of use have made it universally popular among site administrators and website developers.