Running a startup is a delicate tightrope of efficiency and quality. You likely don’t have a ton of extra money to throw around, but you can’t get cheap when it comes to putting together a professional online image.
Fortunately, web development outsourcing may just be the middle ground you’re looking for. While the perceived costs of outsourcing may sound prohibitive for struggling small businesses, don’t be fooled—outsourcing can be a cost-effective and efficient option for growing your new enterprise.
1. Competitive Advantage
They say to keep your friends close, and your enemies closer.
While the preceding may be a tad dramatic for web dev, you can certainly profit from the fact that web development outsourcing firms may have worked with your competitors. Startups that want to make a splash in their industry need to stand out. In terms of web development, this means having a professional layout and user-interface that is unique to you and your brand.
Outsourced web development firms will have worked with similar startups to yours, giving you the insight into what your competition is doing—and how you can beat them.
2. Saving on Hiring
Outsourcing can mean big cost savings for startups that must prioritize staying lean.
It might seem like keeping your work in-house is cheaper, saving you the costs associated with hiring an outside firm. However, you have to look at the big picture when it comes to your finances. A new hire for your team means training costs associated with materials and investments of employee time, none of which contribute to measurable increases in revenue.
For lean startups, this investment of time and money may be untenable. And what happens if your employee ditches you before the work is done? All that time and money will be wasted, and you’ll be back to square one.
Outsourcing, on the other hand, means getting guaranteed results for a price based only on the amount of work done. It can also save cash related to payroll costs, taxes, and other administrative issues that you must consider when hiring new employees.
3. Better Efficiency
Let’s be honest—your startup has enough on its plate without needing to worry about web development.
It’s true that your web dev is an essential part of the success of your new business, but part of effectively running a startup is recognizing where your efforts are needed most.
Web development outsourcing can take the burden off your shoulders and deliver a polished product on schedule—leaving you free to direct your attention to the hundreds of other issues that need your input.
4. Quality Results
If you’re still unsure about whether or not to outsource, do a quick online search for “bad web development” to get some examples of the ways that you can go wrong. It’s not enough to just have any ol’ website these days; an amateur web platform can cause your struggling startup to crash and burn.
Outsourcing to a dedicated development firm means one thing above all others—quality. Outsourced firms specialize in the ins and outs of back-end functionality, graphic styles and formatting, and optimizing the user interface for maximum ease of use. These aren’t goals you can reach with DIY online resources. At least, you won’t be able to reach them with the same level of efficiency, polish, and organization that a dedicated development boutique can. When it comes to your online platform, you can’t beat the quality offered by outsourced studios.
